I have told a few people about my idea to start a sock company. The reactions have ranged from laughs and chuckles to denial and disbelief. A lot of the people look at me as if I’ve just crawled out of a piece of cheese. Maybe I have. But I love socks.

Socks are the start of my journey when I get dressed. I take a look at the sock drawer and decide which pair of socks inspire me. I then match the socks with the either the shoes, pants, shirt or jacket (sometimes even the cap) that I’m wearing for the day.

In short - I dress from the ground up and I believe that it’s time for other men to do the same.

That is why I choose socks; I am passionate about the kinds of socks that I wear.