At NicSocks we are constantly on the hunt for incredible style, amazing looks and generally fantastic people who fit with our brand and our product mantra. When we find such things in an individual we like to bring them into our fold and make them feel like they’re part of our fashion family.

These people are fondly called our Aficionados. They are people we that trust and look to for inspiration. We like to have the gifted, talented and incredible among us walk in our socks. Here they are:

• Herschelle Gibbs

  
  Herschelle describes himself as, quite simply, a cricketer and an aspiring golfer.
  We think there’s more to the man than that.

  Find Herschelle online:
  Twitter: Hershybru
  Instagram: HerschelleGibbs

• Trevor Stuurman

  
  Trevor Stuurman, 21, describes himself as a small town boy working towards his big city dreams. He recently obtained his BA degree in Motion Picture and is currently doing his post grad (Hons) in the same field. Stuurman, the stylist, photographer, blogger and filmmaker also holds the title of being ELLE Magazine SA’s first Style Reporter and is currently Grazia SA’s Style Hunter.

  Find Trevor online:
  Blog: www.stuurmanstylediary.tumblr.com
  Twitter: @trevorstuurman
  Instagram: @trevor_stuurman

• Jon Savage

  
  “Collaborations are my passion.”
  Jon Savage has been working professionally in the music scene since 2002. Early in his career he was the lead singer and songwriter for the band Cassette, garnering 6 x SAMA nominations, multiple MTV Awards nominations and 9 national Top 40 singles.

  Jon has continued his career in the capacity as a producer, music director and composer including artists such as Freshly Ground, The Parlotones, AKA, Big Nuz, Khuli Chana and many more.

  Beginning with early career collaborations with artists such as Vusi Mahlasela and the Mahotella Queens, then as musical director for the South African Music Awards, and continuing with the recent success of the 5FM Mashlab (nominated for 2 x SAMA’s and an MTN Radio Award for Best Innovative Programme), Jon has spent much of his focus on unique international and local collaborations.

  Jon Savage is a composer, arranger, producer and musical director at Pocket Love Studios.
  Find Jon online:
  www.jonsavage.co.za
  www.pocketlove.co.za
  www.songwritingbusiness.com

• Dion Chang

  

  Flux Trends Website
  DION CHANG – FLUX TRENDS

  Dion Chang is an innovator, creative thinker and walking ideas bank. He is a sought-after trend analyst, and while his feet remain firmly planted on African soil, he uses a global perspective to source new ideas, gauge the zeitgeist and identify cutting edge trends, which in this day and age are inseparable from forward thinking business strategies. His trends analysis company – Flux Trends – specializes in tracking shifting social dynamics and understanding consumer mindset, and in particular, translating global trends to ensure they have relevance for South African businesses.

  He has 20 years experience in the magazine industry and as a journalist and media spokesman, which enables him to provide insights into the ever-changing relationship between brands, consumers and the communication channels that bind them.

  He has hosted 3 trend conferences and published 3 trend books - the most recent being, “New Urban Tribes of South Africa”. Apart from being an information source on trends for many journalists, he currently writes columns for City Press, SAA’s Sawubona magazine, Acumen (a C-suite business quarterly for GIBS) and has a weekly online radio slot with BizRadio.

  He is passionate about youth trends and their impact on an emerging new world order, as well as innovative ideas for greater good.