I remember back in the day when socks weren’t as trendy as they are now, yes there was a day such as this.

What I wanted to bring in to the equation was a little bit of joy for the person receiving the sock. Whether you’re buying the socks for yourself or for someone else, I wanted the experience to be very gift-like.

The other challenge to meet is the delivery of the socks locally and internationally. You can’t simply toss a pair of socks into the postal service and hope for the best. With that to consider I have decided to double-wrap the socks with relatively sturdy paper.

I want men to feel like they are giving themselves a tiny gift whenever they receive a pair of Nicsocks.

To find out exactly what the packaging looks like, you’ll need to unpack one of your own pairs.