Occasionally we are lucky enough to have amazing people wear our socks on their feet. We like to have the gifted, talented and incredible among us walk in our socks. Here they are:

• Dion Chang

  

  Flux Trends Website
  DION CHANG – FLUX TRENDS

  Dion Chang is an innovator, creative thinker and walking ideas bank. He is a sought-after trend analyst, and while his feet remain firmly planted on African soil, he uses a global perspective to source new ideas, gauge the zeitgeist and identify cutting edge trends, which in this day and age are inseparable from forward thinking business strategies. His trends analysis company – Flux Trends – specializes in tracking shifting social dynamics and understanding consumer mindset, and in particular, translating global trends to ensure they have relevance for South African businesses.

  He has 20 years experience in the magazine industry and as a journalist and media spokesman, which enables him to provide insights into the ever-changing relationship between brands, consumers and the communication channels that bind them.

  He has hosted 3 trend conferences and published 3 trend books - the most recent being, “New Urban Tribes of South Africa”. Apart from being an information source on trends for many journalists, he currently writes columns for City Press, SAA’s Sawubona magazine, Acumen (a C-suite business quarterly for GIBS) and has a weekly online radio slot with BizRadio.

  He is passionate about youth trends and their impact on an emerging new world order, as well as innovative ideas for greater good.